Core Capabilities
Simple, dependable tools to improve every part of your visual merchandising work
Interactive planogram management
Design and manage store layouts with simple, reliable tools your team can use daily.
Visual compliance monitoring
Keep brand standards consistent across locations with photo checks and simple scoring.
Sales performance analytics
See how merchandising changes relate to sales across products and categories.
Mobile store execution
Give your field teams mobile tools for quick audits, photos, and updates—online or offline.
Advanced Features
Helpful add‑ons that make everyday merchandising smoother
Placement suggestions
Get suggested product placements based on past performance and shopper patterns.
Customer journey mapping
Visualize common paths customers take in your store to improve engagement.
Live inventory link
Adjust displays based on current inventory levels and availability.
Team collaboration tools
Keep HQ, regional teams, and stores aligned with simple checklists and messages.
Performance benchmarking
Compare store performance against internal standards to find gaps.
Seasonal campaign planning
Plan, track, and measure seasonal campaigns across your retail network.
Expected Impact
Realistic improvements our clients typically experience within the first year
Space Utilization Improvement
Better product placement and use of space
Brand Compliance Consistency
Maintained across all store locations
Audit Time Reduction
Through mobile tools and automation
Revenue Uplift
From data-driven merchandising insights
Industry Applications
See how different retail sectors leverage our visual merchandising solutions
FMCG
Challenge
Keeping shelf share and planogram compliance high across thousands of outlets
Solution
Photo audits against the planogram and shelf-share checks, for example for a snack brand in kirana and modern trade stores
Outcome
Faster correction of missing facings and better on-shelf availability
Pharma
Challenge
Visibility of OTC and wellness ranges in chemist counters and pharmacy chains
Solution
Counter and display audits with photo proof and checklist scoring by store
Outcome
Consistent brand display and verified execution of paid visibility deals
Fashion Retail
Challenge
Seasonal inventory management and visual appeal
Solution
Automated planogram updates and trend-based placement
Outcome
Improved sell-through rates and reduced markdowns
Grocery Chains
Challenge
Category management and promotional execution
Solution
Dynamic shelf planning and promotion tracking
Outcome
Enhanced category performance and customer satisfaction
Electronics Stores
Challenge
Product demonstration and feature highlighting
Solution
Interactive display planning and smoother customer flow
Outcome
Increased customer engagement and higher conversion rates
What is a Planogram and Why It Matters
A planogram is a diagram that shows exactly where each product should sit on a shelf, rack or display: which SKUs, how many facings, at what height and next to which brands. Retailers and FMCG brands use planograms to make stores easier to shop, protect shelf share and make sure promotions are set up as agreed.
The challenge is compliance. A planogram only drives sales if the store actually follows it. Manacle visual merchandising software lets field teams capture shelf photos, compare them with the approved planogram and flag gaps, so brands in FMCG, pharma, fashion, grocery and electronics can see what is live in every store. In short, it is planogram software and merchandising software in one app.
How Visual Merchandising Audits Work in mSELL
- Step 1Upload approved planograms and display guidelines for each store format.
- Step 2Assign store visits and merchandising tasks to field reps.
- Step 3Reps capture shelf photos and complete checklists at the outlet.
- Step 4Photos are compared with the planogram and gaps are flagged.
- Step 5Managers review compliance scores and corrective actions on dashboards.
Related Solutions
Frequently Asked Questions
What is visual merchandising software?
Visual merchandising software helps brands and retailers plan store displays, share planograms with field teams and audit whether displays are executed correctly in each store.
What is a planogram?
A planogram is a visual plan of how products should be placed on shelves and displays, including position, facings and adjacency.
How is visual merchandising different from retail execution?
Visual merchandising focuses on planning and auditing displays and planograms. Retail execution covers the wider store visit: audits, pricing, promotions, stock availability and perfect store scoring.
Can field reps capture shelf photos in the app?
Yes. Reps capture shelf photos during store visits and the images are linked to the outlet, date and planogram for review.