SFA Modules in mSELL
A complete suite of sales automation tools designed to streamline operations, increase productivity, and drive growth across your entire sales organization.
mSELL
Sales Force Automation
Enterprise-grade SFA platform trusted by 500+ businesses worldwide.
Key Capabilities
What mSELL Does
mSELL Sales Force Automation Solutions, a combination of mobile application & web interface aims on maximizing productivity through re-engineering of the sales process by bringing entire sales force deployed in the far-flung areas on 'one page'.
With its ability to work offline and cross platform compatibility, mSELL enables companies to multiply their business many folds through efficient management of sales operations.
mSELL is widely used in the manufacturing, FMCG, Pharma, CPG, Ayurvedic, Cosmetics and Healthcare industries supporting them in automation of their sales process.
Make in India speed & innovation coupled with mature company process & stability
Mobile application & web interface with cross-platform compatibility
Full functionality even without internet connectivity in remote areas
Trusted by 500+ businesses with 50,000+ active field users
Why Choose mSELL SFA Software
Enterprise-grade SFA solution to track and empower your field sales team.
Our Strength
What makes mSELL the preferred choice for leading enterprises.
Strong Team
Expert developers & dedicated support
User Friendly
Intuitive design for quick adoption
Partner Ecosystem
Strong network of trusted partners
Cost Effective
Maximum ROI with competitive pricing
Award 2024
mSELL - Experience the pinnacle of efficiency!
What is Sales Force Automation?
Sales force automation (SFA) is software that digitises the daily work of field sales teams: attendance, beat plans, retailer visits, order booking, collections and reporting. Instead of phone calls and spreadsheets, every activity is captured in an SFA app and visible to managers in real time.
mSELL SFA software is built for FMCG and consumer goods brands in India. It connects field reps, distributors and retailers on one platform, works offline in low-network areas and gives sales leaders live dashboards on coverage, productivity and secondary sales.
Manual Field Sales vs mSELL SFA
| Area | Manual process | With mSELL SFA |
|---|---|---|
| Attendance | Paper registers or phone calls; hard to verify | GPS-verified, geo-fenced check-in from the app |
| Beat planning | Routes decided by the rep; coverage gaps go unnoticed | Planned beats and journey plans with compliance tracking |
| Order capture | Orders noted on paper or WhatsApp and retyped later | Orders booked in the app and sent to the distributor instantly |
| Scheme visibility | Reps carry old scheme sheets; retailers miss offers | Live schemes shown and applied automatically on each order |
| Reporting delay | Day-end or week-end reports compiled by hand | Real-time dashboards for every rep, beat and outlet |
| Expense claims | Paper bills and manual approvals that take weeks | Expenses captured in the app with receipts and online approval |
How mSELL Sales Force Automation Works
- Step 1Reps mark attendance with a GPS-verified, geo-fenced check-in at the start of the day.
- Step 2The SFA app shows the day’s beat plan and the retailers to visit.
- Step 3At each outlet reps book orders, capture stock, photos and collections.
- Step 4Orders flow to the distributor through the DMS for billing and delivery.
- Step 5Managers track visits, orders and targets on live dashboards.
Benefits of SFA Software for FMCG Brands
- Higher outlet coverage and more productive calls per rep.
- Accurate orders with fewer manual errors.
- Real-time visibility into secondary sales and field activity.
- Faster decisions with target vs achievement reports.
- One SFA app for attendance, orders, merchandising and expenses.
Related Solutions
Frequently Asked Questions
What is sales force automation software?
Sales force automation software digitises field sales activities such as attendance, beat planning, order booking and reporting, so managers get real-time visibility and reps spend less time on paperwork.
Is mSELL SFA app available on Android and iOS?
Yes. The mSELL app is available on Android and iOS, with a web dashboard for managers and admins.
Does the SFA app work offline?
Yes. Reps can record visits and book orders without internet; data syncs automatically when the connection returns.
Which modules are included in mSELL SFA?
mSELL SFA includes attendance and leave, order management, field force tracking, distributor management, retail execution, expenses and claims, retailer management, sales activity management and WhatsApp ordering.
Can mSELL SFA integrate with our ERP?
Yes. mSELL integrates with ERP and accounting systems such as SAP and Tally through APIs, so orders and invoices stay in sync.