Retail Execution and Merchandising Software for Perfect Store
Retail execution is everything a brand does to make sure its products are available, visible and correctly priced in each store. mSELL retail execution software gives field teams one app for store audits, planogram checks, photo capture, share of shelf, pricing and promotion tracking. It works as retail audit software for managers and a simple retail execution app for reps.
Every visit produces structured data that rolls up into a perfect store score by outlet, SKU and region. Brands can see where execution is slipping, which promotions were actually activated and which stores need attention, turning in-store compliance from guesswork into a measurable program.
Key Features of Retail Execution Software
Drive In-Store Excellence & Maximize Sales Opportunities
Our Merchandising & Retail Execution Solution helps teams keep shelves tidy, products visible, and promos live. It's built for field teams with photo proof, quick checks, and simple dashboards.
Image-Based Merchandising Audits
Capture store shelf images and run quick checks for planogram match, out-of-stock detection, and visibility tracking.
Task Management & Visit Scheduling
Plan field visits, assign store-level tasks, and ensure timely retail execution with geofenced attendance and simple route planning.
Real-Time Data Collection
Enable field reps to collect key retail KPIs like shelf share, pricing, promotions, competitor activity, and stock availability directly from stores.
Digital Planogram Validation
Compare actual shelf layouts against approved planograms for fast validation and corrective action.
Performance Insights & Dashboards
Access intuitive dashboards to monitor field activity, measure execution compliance, and gain insights at brand, SKU, and outlet level.
Retail Promotion Execution Tracking
Ensure promotional campaigns are implemented as planned, with live visibility into activation quality and duration.
What is a Perfect Store Program?
A perfect store program defines what great execution looks like in each type of outlet: the must-stock SKUs, shelf position, share of shelf, pricing, visibility materials and promotions. Each store visit is scored against that standard, so field teams know exactly what to fix and managers can track the score over time.
How Retail Audits Work in mSELL
- Step 1Define the perfect store checklist and planograms for each outlet type.
- Step 2Schedule store visits and assign audit tasks to field reps.
- Step 3Reps capture shelf photos, stock, pricing and competitor activity.
- Step 4The app scores each store against the checklist.
- Step 5Dashboards show compliance by brand, SKU, outlet and region.
Benefits for FMCG Brands
- Higher on-shelf availability and fewer out-of-stocks.
- Better planogram and promotion compliance.
- Verified store visits with photo evidence.
- Clear perfect store scores to guide field teams.
- Competitor and pricing insights from every store.
Related Solutions
Frequently Asked Questions
What is retail execution?
Retail execution is the set of in-store activities that make sure products are available, correctly placed, priced and promoted as planned in every outlet.
What is a perfect store score?
A perfect store score measures how closely a store matches the brand’s execution standard, such as must-stock SKUs, shelf share, planogram, pricing and promotions.
How is this different from visual merchandising?
Visual merchandising focuses on planning displays and planograms. Retail execution covers the full store visit, including audits, stock, pricing, promotions and scoring.
Can shelf photos be captured and reviewed?
Yes. Reps capture shelf images during the visit and managers can review them against the planogram for planogram match and out-of-stock checks.
